Museums should engage tourists with content rather than brand, says Sejul Malde, for the sake of themselves – and the sector
Museums with strong brands or those that inhabit iconic buildings are increasingly used as cultural motifs in the destination-marketing strategies of public tourist bodies. Recent examples include the use of the British Museum in Visit Britain's Culture is Great campaign, or the Turner Contemporary as a symbol of Margate's brand enhancement.
The latest figures from the Association of Leading Visitor Attractions (ALVA) once again underlined the importance of museums to the visitor economy. Meanwhile, the new Arts Council England and Visit England partnership, which aims to help destinations develop their cultural tourism, provides an opportunity for museums to take a strategic lead in this area. But could it also result in greater reliance on marketing-orientated approaches that might not benefit the entire museum sector?
Anuario AC/E de cultura digital 2015. Focus: Museos
Acción Cultural Española (AC/E)
Accion Cultural Española publica su segunda edicion del Anuario AC/E de cultura digital. Este estudio nace con el objetivo de analizar los aspectos clave a tener en cuenta en el proceso de transición del mundo analógico al ámbito digital en el sector cultural.
Con el fin de conseguir este proposito, el contenido se ha dividido en dos grandes secciones: