Carles Sora, Joan Ignasi Ribas, Pere Freixa Font, Joan Soler-Adillon | Poster presented at: ECREA's 5th European Communication Conference; 2014 Nov 12-15; Lisboa, Portugal
Abstract | Museums are being affected by the proliferation of mobile technologies equipped with Internet access and location media. Although 80% of visitors own a smartphone only a small number of exhibitions are taking advantage of this situation by engaging visitors with apps designed and conceived for a digital and physical exhibition experience. So far most of mobile apps for museums exhibitions have been designed for giving to the visitor additional information of physical objects, increasing the amount of data and information that the visitor already has, but without taking benefit of all its possibilities. We have identified a few projects that break with this design tradition setting the focus at the interception of play and content, visitor roles and storytelling.